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Channel: Business 2 Community » Maura Mitchell
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Consumers Aren’t Looking to Friend Brands

Amid all the excitement about social media, it’s easy for marketers to forget a critical fact:  most consumers are not interested in engaging with brands or businesses on social sites. In fact,...

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Social Media Will Revive TV

How many times have you heard, “Digital media is killing TV”? It’s not true. Social media may be the best thing that happened to TV.  It’s driving ratings, viewer engagement, and all kinds of other...

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Why You Need to Be Stumbling, Pinning, and “Instagramming”

You’re on top of Facebook, Twitter, and LinkedIn (and for those of you on the AP track, foursquare).  Now it’s time to start testing the next batch of hot social networks: StumbleUpon, Pinterest, and...

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Twelve Things Every Market Needs to Know About Tablets

Tablet ownership is growing so rapidly that forecasters can’t revise their estimates fast enough. Marketers are scrambling to catch up with the trend too. Here are the fast facts you need to know to...

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Do Daily Deals Deliver?

Marketers either rant or rave when I mention daily deals.  Phrases like “money pit” and “worst mistake I ever made” are interspersed with “we got a lot of new customers” and “I’m going to do it...

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Blogs Are More Powerful than Social Media

While social media is generating a lot of buzz, blogs are generating a lot of sales.  That’s because consumers trust blogs more, think they are more useful when making purchase decisions, and dedicate...

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The Scary New Meaning of "I’m Just Browsing"

Retail is being revolutionized by “showrooming”: consumers using their mobile phones at brick and mortar stores to check if they can buy a product cheaper somewhere else, usually online. Experts...

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Ten Things You Need to Know About Digital Consumers

Americans’ approach to everything digital is changing so rapidly it’s hard for consumer marketers to keep up to speed and optimize their marketing plans. Here’s a quick recap of ten must know consumer...

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Your Tweet Is Important to Us, Please Remain on Twitter

Nearly half of consumers turn to social media for customer service.  Companies are struggling mightily to keep pace. Here’s the latest on how Americans think about social customer care and the huge...

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Avoid Marketer’s FOMO (Fear of Missing Out).

I know you’re already busy keeping up on Facebook, Twitter, LinkedIn, Pinterest, and Google+.  But there are two social nets you need to start tracking, or you’re likely to have that horrible, sinking...

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Mobile Wallets: Still One Year from Mainstream

Last year was going to be the year of mobile wallets. Then, it was moved to 2013. Recently, experts have postponed the technology’s day in the sun yet again. What’s happening with mobile wallets? Why...

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Who Drives the Strongest Social and Mobile Usage?

Hispanics are way ahead of the general market for social and mobile usage. The more acculturated the Latino, the more likely they are to use these technologies. That has huge implications for your...

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Mobile Shopping Even Bigger Than Expected

Real-time data from IBM Digital Analytics Report reveals that consumers have embraced mobile shopping this holiday season even more joyfully than forecasters predicted. During the first five critical...

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Driving the Next Wave of eCommerce Growth

According to proponents, Bitcoin will be the next big driver of global ecommerce growth. That’s because the digital currency helps merchants avoid transaction fees, makes it easy for consumers without...

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Wearable Technology: What Marketers Need to Know

The consumer electronics industry is going wild about wearable technology. The number of companies exhibiting gadgets at CES skyrocketed this January, with over 300 highlighting wearable healthcare...

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Lean into Webrooming

Retailers panicked when they first discovered showrooming: consumers visiting brick and mortar stores to check out merchandise before buying it online. Now they may be facing a happier reality:...

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